Good work speaks for itself.
Every organization and project is different, but the goal is usually the same: bring clarity to what needs to happen and help move the work forward.
Selected Work
Brand & Digital
Presence
Organizational Strategy & Program Leadership
BRAND DEVELOPMENT · WEBSITE DESIGN
SYSTEMS · PLANNING · COLLABORATIon
The project focused on translating Person County Hearts for Children’s mission into a cohesive visual identity and digital presence, including creative direction for a new logo and development of a professional, easy-to-navigate website. The result was a brand and online presence that clearly communicates the heart of the organization to the community.
Fine Arts leadership at West Johnston High School centered on creating greater structure and collaboration across dance, band, chorus, theatre and visual arts. The work included developing shared systems, procedures and planning structures, coordinating collaborative projects and fundraising initiatives, and helping establish a new Fine Arts booster organization.
“Cheri took the time to understand our mission and the information we needed to communicate to the community. She listened carefully to our ideas and helped turn our vision into a design that beautifully represents the heart of our organization. Throughout the entire process, Cheri was extremely responsive, dependable and easy to work with.”
“Cheri has an ability to examine individual projects with a focused lens while also understanding how they fit within the larger goals of an organization. Her ability to bring people together while keeping the work focused and moving forward will be an asset to any organization fortunate enough to work with her.”
Rebecca Royal – Secretary, Person County Hearts for Children
Dr. Jennifer Swartz – Former Principal, West Johnston High School
Communications Strategy & Creative Support
Organizational Systems & Resource Development
MESSAGING · ENGAGEMENT · DIGITAL CONTENT
SYSTEMS · PROBLEM-SOLVING · RESOURCES
The work focused on helping church leadership communicate meaningful messages clearly and effectively across digital platforms. Support included communication strategy, creative direction and the development of visual and digital resources designed to engage the audience, strengthen the message and make the most of limited staff time.
The work with the North Carolina Dance Education Organization focused on strengthening internal systems while developing practical resources to support dance educators statewide. The work included streamlining financial processes, identifying organizational needs and creating educational resources, including a virtual training that turned the complex process of starting a booster club into clear, manageable steps.
“Cheri Crabtree of Hawkeye Consulting was more important to me than a staff of 10 professionals in my previous appointment. She took the time to understand my needs and helped me design strategies to reach my audience with the message on my heart.
Cheri knows how to make a positive, lasting impact. She gets to know your message and your audience, then helps you communicate it effectively and efficiently using the latest tools and resources. Save yourself time, money, and lost opportunities by partnering with Cheri—she always gets the job done.”
“Cheri consistently recognized needs, offered thoughtful ideas, and developed practical solutions that strengthened our organization as a whole... One outstanding example was her creation of the ‘How to Start a Booster Club for Your Dance Program’ virtual session and resource, which turned a potentially complicated process into clear, manageable steps educators could easily understand and use. Cheri was reliable, communicative, collaborative, and committed to following through.”
Tom Newman – Pastor, First Methodist Church of Mount Holly, NC
Laura Stauderman, Ph.D. – K-12 Dance & Visual Arts Education Consultant, North Carolina Department of Public Instruction
Kind Words
“Cheri Crabtree is the best in the business. She brings people together in a way few do. She’s organized, consistent and takes genuine interest in any group or project she has in front of her. She looks for others’ perspectives, but is strong and direct when she knows the best way to move forward. Much of my leadership style comes from things I learned from Cheri, and everyone would be better with a Cheri in their life.”
Lucas Meade – Head Band Director, Athens Drive High School